Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zplay (Beijing) Info. Tech. Co.,Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I finish the 3 Houses Way too fast. It would be great if more houses are available right away. And what you see on the ad is not what the actual game is. In the ad it shows somebody putting the thing on One by one. But in reality the game is you clicking a button 10,000 times to finish your house. And I have know idea how to unlock the other houses. It would be great if we had a little bit more creative freedom too. I like this game. But once you upgrade it so many times. You can finish your house in like a half hour to an hour because you’re just making money while using your money. And I can’t figure out the time thing. Is it one day or one hour I can’t tell. And because I don’t know how to unlock the other houses. I’m just making a bunch of money in an app that I can’t really use anymore. I don’t know if they have more houses or if they’re still trying to make new ones. But now I have to keep the app and it’s gonna keep using my space or delete it and then when they come out with more houses have to re-download it because I do really like the app. And it might not save my progress and money I already have so that I have to start completely over. Also there’s way too many ads without you even clicking on something to have to watch an ad and then you get no reward for it and then you can’t use your pig things that you got for the money that you had to watch an ad for anyway!
This game is fun and addictive, I’ll give that, but, it’s SOOOOO time consuming! What I mean is: You have to pay a certain amount of money depending on which part of the house you’re working on, and the only way to get more money if you can’t afford anything, is either, by tapping a little piggy-bank on the side of the screen, or, there’s a free money icon on the opposite side of the screen that you don’t have to constantly tap, it just randomly gives you money every other 20 seconds. The problem with this mechanism is, when you need money, you tap the piggy-bank, but most currency in this game is counted in “k’s”, or “100,000’s”, and the money you get from the piggy-bank is only in hundreds, making it almost impossible to get the slightest bit of money. Therefore, you having to constantly tap repeatedly on the piggy-bank, which starts to hurt after awhile. I just wish that there was an easier, non-hand-cramping way to get more money. Like, maybe add a mini-game option, where you get a certain amount of money depending on which game you played. It also gets extremely expensive! I’ve been trying to paint on the base-layer for the walls, but it costs about 500k for a single swipe on the roller!! That’s a whole new level of ridiculous. I’m no wall-painter expert, but I’m pretty sure that it doesn’t cost friggin’ 500k for a roll! You might be thinking, “wElL, hOw MuCh DoEs ThE rOlL sWiPe?”, listen here, my friend, it only rolls about an inch for every swipe- I’m not even exaggerating. It says that it takes 216 swipes to cover the entire outside. FOR THAT MUCH MONEY PER SWIPE, IT SHOULD COOK ME BREAKFAST, LUNCH, AND DINNER! And since it’s so difficult to get money, I’m pretty hopeless that I’ll ever finish the paint job. Please fix it to where it’s less expensive! Or at least an easier way to get money!
So at first this game was fun, I was mainly upgrading the money and the percentage of money while I was away or off of my phone so when I got back on I could build away at my new home. I eventually got to a really high percent and was up to 11 hours of paid time while being off my phone to the point where when I logged back on I had 2 billion dollars waiting for me, it of course gave me the option to double it if I watched an AD, so I did! When the AD was over it was as if my money disappeared, I was back to $0.00. I was a little upset because I really looked forward to upgrading my home, but I didn’t let it get to me. I thought maybe it was just the AD and I won’t play the ad to double it next time. Well next time rolls around and I again have 2 billion waiting for me when I log on, and I hit accept without watching the ad to NOT double my money and again it was as if my money disappeared, I was back down to $0.00. I don’t know why this is happening but it’s stopped me from playing the whole game because every time I log on I have no money even though I should have a couple billion. To renovate this home it costs like 26K just to paint it and stuff, so I really am not able to play the game and I’m really disappointed because I love home makeover games that involve me investing in the game to make my own money to build. It’s extremely life like, maybe not the expenses, but the fact that you have to invest to build. It’s disappointing that such a good game doesn’t really even work.
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| Name | Price | Type |
|---|---|---|
| 25 Gems | $0.99 | One-time |
| 150 Gems | $4.99 | One-time |
| Super Sale | $4.99 | One-time |
| 340 Gems | $9.99 | One-time |
| Mega Offer | $9.99 | One-time |
| Super Pack | $19.99 | One-time |
| 800 Gems | $19.99 | One-time |
| 2500 Gems | $49.99 | One-time |
| All House | $49.99 | One-time |
| 7000 Gems + Booster | $99.99 | One-time |