Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Junhyeok Heo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve always done an audio journal into Apple’s Voice Notes, but it was honestly not a pleasing interface and you can’t lock it. I really like how this app is structured. I gave it 4/5 stars because I feel like it has so much potential! I would love to use this app horizontally because as of now, its only available in vertical mode (I use my iPad like a laptop, for typing). Another thing is, I know the app emphasizes how “voices of the day that cannot be left in writing”, however, I would still like the ability to have ‘notes’ integrated in. Mainly because sometimes, I look back in my journals and some could be really emotional. I would like the option to see a note saying that it might retraumatise me if I were to listen to it back if that makes sense LOL. I know there’s the title option, but you can only write so much in the titles. This could also be an option for people who want to add to their recording if they have reached the recording limit or is just simply done talking and would like to just write down whatever. Sometimes a situation might not be ideal to record something and if you’re feeling emotional and might want to write down something at the peak of your emotion, writing it might be the best choice! If that gets implemented on, the app would literally be so so perfect!
I have always wanted to journal, but I have a lot of issues when it comes to properly expressing things on paper. So this app has been the best way to journal with recordings before I sleep. I also love that I can go back and listen to what I felt on a given day.
Love this app. I was always into physically journaling but I love being able to just pull out my phone & document verbally how i’m feeling! I just wish you could add multiple recordings on one day. Because some times I like to document how i’m feeling in the morning, mid-day, & evening.
How was your today? Some moments are hard to write down, but easy to say. Murmur is a private voice diary that helps you capture today in your voice....
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