Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fronius International GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s hard to imagine building an app that would be less helpful than this one. The instructions are extremely poor. There are multiple places where the setup instructions seem to reach a dead end. They ask you to enter passwords without making it clear whether it is the password for the device or the password for your account. It’s clear that they published this app without ever testing it out with a customer. I spent an hour and a half trying to figure it out and failed. I ended up feeling so angry and frustrated that I had wished that I had chosen to generate electricity by burning tires instead of harnessing the clean energy of the sun.
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