Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗michael dardol · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pros... -can change background color of web page -can change letter/word spacing on web page -can change font on web page Cons... -can't use all fonts that are active on the device - can only use some fonts (think around 17), which does NOT include Times New Roman -you HAVE to change the font (you can NOT use the original font more spaced out, for example) -a lot of trial and error may be required to get a page to be suitable (in contrast with the built in zoom options where you can see the changes right away) [not the developer's fault, but still annoying] -not persistent (only good till you refresh the page, then you have to apply again) [dont think this is the developer's fault either but still annoying to have to apply the style for EVERY page] -can only set one style at a time
You can’t put it to your whole phone. I couldn’t read the reviews before hand. Nope I want my money back.
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