Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ian-Andrew Ellyson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the idea. There is good potential, but a) there is a severe limitation on the number of trees, and each tree is a purchase. No “buy the lot” package.
Loaded the app, bought a tree pack to plant, and could not make the app work. Also, there is an incredibly limited number of tree types (like 5).
TreescapeDesign is a powerful Augmented Reality Visualization tool which allows both home owners and landscaping professionals to virtually plant and...
| Name | Price | Type |
|---|---|---|
| Red Maple Pack | $1.99 | One-time |
| Blue Spruce Pack | $1.99 | One-time |
| Japanese Maple Pack | $1.99 | One-time |
| Sweet Cherry Pack | $1.99 | One-time |
| Blossoming Peach Pack | $1.99 | One-time |
| Oregon Ash Pack | $1.99 | One-time |
| Kousa Dogwood Pack | $1.99 | One-time |
| Paper Birch Pack | $1.99 | One-time |
| Plum Pack | $1.99 | One-time |
| Pear Pack | $1.99 | One-time |