Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AJP Digital Tools B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think that this is a great app, especially for people first getting into writing. I mainly love the organization that this app provides. It makes finding things much easier than having a mess of papers with scribbled notes. Out of all the writing apps I’ve tried out and tested this one is by far the best. However, there are a few bugs that I have been experiencing. When I’m editing chapters or just writing in general it will glitch on me, I could be writing in one area and then it will take me to a completely different spot. And won’t let me go back without saving my progress and closing out to reopen the document. I’ve alway noticed that image covers I try to set won’t show up when I first open the app. My original work has the cover, but the others just don’t seem to load no matter what I do. Similarly with title changes, it’ll say it’s saved but when I backed out nothing has changed. Overall a great app, I’d just like it if while I’m writing I don’t have to keep opening and closing it to write normally.
I actually love this app—it’s very intuitive and I love all the features! Now, I don’t have to use fifteen different apps for planning and writing; everything I need is all in one. The only issue I’ve had is that I wish there was a way to move around the placement of chapters. For example, while I was writing I realized that in one of my stories, chapter three would work way better as chapter two so I wanted to switch their placement in the story. It would be nice to be able to move the chapter order without having to copy paste, but I understand that may not be feasible. The only other thing I’ve noticed is the order of my stories. It would be nice to have the one I was recently working on at the top instead of the one I made first. But these are really only very small nitpicks in the grand scheme of things—more of a personal preference than anything else—and this app is really fantastic. The things I love about it far outweigh any issues I’ve found (and the two mentioned are the only issues I’ve come across). Like the fact that I can have all my planning in the same place as my writing is just awesome. I love the characters and character groups function, really makes world building so much easier.
I have been looking for an app like this for a long time. Right away, you can see it has a very clear, easily navigated design and setup, not like some other story planning apps which glitch all the time and look messy. What I love the most is that it is extremely comprehensive. All the story elements that you could need have some place in here and you can create and describe them here at length, even different of magical creatures. For each character there are prompts (name, DOB, eye color, etc) to describe them but they also have some deeper ones (morals, secrets, childhood, etc) which really helped me further develop and round out my characters. Perhaps my favorite feauture, however, is the linking: for any element of the story (characters, items, settings, etc) you can link one to any another and title it (Friends, working partners, estranged siblings, etc). Then you have the option to write the POV/perspective from each linked element in regards to the link itself. That feature has been incredibly useful in pulling together my story. Finally, probably my second favorite feature is the way you can make multiple timelines (plotlines) and write, add, and arrange events in each one. Usually I would do that on paper but being able to move events around and add indefinitely is awesome. Overall, best story planning app I have ever encountered, and I would recommend to any storyteller who needs to outline a story.
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