Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlasticScore, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Plastic Score is what I’ve been looking for for years! I want to support businesses that promote zero waste and use sustainable or compostable materials. I also want to be able to bring my own cup or use a reusable cup/utensils where possible. If this can somehow be linked to Google Maps or Yelp, people can see all the relevant info in one spot, kind of like the carbon emissions rating in Google Flights.
I’ve been using PlasticScore for a few weeks now and am so excited about the possibilities! Like Yelp for waste, it not only helps me find waste-conscious restaurants but also helps our community give valuable actionable feedback to restaurants. I find greenwashing is such an issue in the industry (and no fault of the restaurants). This app helps push back against it, and has the potential to change our disposable food packaging culture.
To make a difference with plastic pollution each of us must do our part. In an age of Coronavirus, some restaurants will manage their deliveries and take outs responsibly while others will not. This app gives us the tools needed to encourage the best practices and to have the buying public reward those restaurants that do right by the environment we all must share.
Fight plastic pollution every time you eat out! PlasticScore is a crowdsourced zero waste rating for restaurants. We fund plastic waste offsets for e...