Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metova, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To rate this app with stars seems inconsistent with its purpose. To even call it an ‘app’ feels strange and irrelevant. Every time I read a notification, “Assad forces … bombed … village … with heavy artillery” and “Russian forces bombard … village … with heavy artillery”, the initial almost undetectable thought that runs through my mind is that someone is waging war against a strong and vicious enemy. A powerful force that has to be decimated by brutal prolific bombing. But of course the next split second realization is that the “enemy“ are all mostly – overwhelmingly – unarmed innocent people! “Villages”!! So that in turn hammers home the overwhelming reminder of how heinous and horrible and cruel these attacks truly are. I sit here working from home and my phone is quietly flashing with banners. Over and over again. I don’t even have to open the messages. I just raise my phone and read, “Rural Hama … Rocket launches, target Al Sirmaniyah …” to viscerally feel the painful reminder. How would I “rate” that? The information provided is a storyboard for a horror film. But this story is actually happening right now! Why won’t it stop?! Why do these reminders KEEP COMING?!? If I must “review” this app, then I will testify to how powerful this constant flow of information is. I’m not in Syria and I don’t see these attacks myself. It was so easy just to forget and not think about. But not anymore.
I was unable to find a way to communicate with the developers. I'm wondering why everything listed seems to be narrowly focused on the atrocities of Assad when there are SO many players and bombings everyday that would give a fuller picture of the horrors. By only reporting Assad's atrocities (which are many) it seems that a narrative is being painted rather than a full picture.
This app is so well done and really helps to keep us informed on the constant atrocities happening in Syria.
Syria Watch provides users with real-time notifications of attacks launched against civilian/IDP targets in Syria. Classifying them by type of attack...