Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pidge Post · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I began using Pidge Post a year and a half ago and it has made it SO MUCH EASIER to give cards to my loved ones! Before using Pidge, by the time I remembered an event I needed a card for it was often too late to go to the store, by the card, and ship it. Pidge has made it so easy to celebrate my loved ones!
I started using Pidge Post’s website during covid and, even though I couldn’t see them, I could still show friends and family how much I loved them via greeting cards. Plus it’s so great that stamps come with the cards! Excited about the app making it even easier to set up events and save my card preferences.
So cute and so fun! Has the cutest cards!
It feels great to receive a card from someone you love. Studies show it's even more meaningful to send one. But the process to find, write, stamp, and...