Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Veloudos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a great study tool and the questions are easy to understand, minus the spelling errors and grammar errors. Out of the 25 questions I’ve done, maybe 10 had issues.
Except that it doesn’t tell you why you get it wrong and so many advertisements. Good questions!
Interesting and relevant information provided in each context. The Professors note is very helpful and easily understood. I just can’t stop reading despite new on the apps feels like helping me succeed and everytime I get home all ai do is look at the topics and read before going to bed as I am working full time at night for 10-12 hours short and easily understood content is of big help. Bunch thanks!
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