Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Veloudos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You literally can’t use this app because there’s an ad every second. I’m not even exaggerating. It feels like they just want you to keep it long enough to watch a bunch of ads so they can make money. Honestly, just skip this one and download something else.
This a great app overall. The only problem I have with it is that there are ads every second. Other than that, it is a great app.
This a great app for getting out of a date that isn’t going well.
First in person dates can be very bad. This app will help you end the date if you do not want to spend any more of your valuable time with this loser....