Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Get Exam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
RT specific questions just for technologists would be helpful. Questions cover outside of our scope, so if your looking for questions applicable to ARRT and RT CQR, this isn’t helpful. Some examples were questions regarding dental, diagnosing (nice to know, but radiographers aren’t licensed to do that) and things not pertinent to specifically our practice.
You get a one week trial when you download the app. The practice questions are poorly written and low quality. I immediately cancelled the trial. Was surprised to see I was charged for a full month subscription a few days later! Pretty good scam actually.
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