Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OptionC, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I need to this app for my child’s school so, I paid for it. This app does not work. It continues to say update needed and there is no update. It won’t even delete the app from my phone so that I can reinstall it. This app is terrible and I’m mad I had to pay for it when I could’ve just used Safari. What junk! I wish someone could give me my money back!!! Sincerely, Frustrated parent who can’t get updates from school!!!
This is dysfunctional even for a free app- let alone something we have to pay for. The latest problem is that when I open the app, it says “update required.” It takes me to the App Store with no option to update. Even uninstalling and reinstalling- sale problem.
This app is working well for me. I can navigate to classes and missing assignments easily. I can view the lunch menu. It does everything I need it to do worry having to navigate to the website.
OptionC's new Mobile App for Parents allows parents to view their parent portal from the convenience of their smartphone or tablet to view their stude...