Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TowneBank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It says address changes are possible but the underlying ability, even on desktop browser, is missing. A visit to the bank is required, and only drive through is possible now (2023), but they gave me a form and took care of my address change right in the drive through.
Came to Old Point looking for a better online bill pay system. Desktop view was promising. Opened account for the sole purpose of test driving online banking/Bill pay. Took four days and multiple phone calls to get online account open? They said IT had to get involved. All of this only to discover you have to wait 30 days to use the bill pay?? 33 days later bill pay doesn’t appear on account more phone calls more IT support and Billpay is activated, issue w app they said. I attempt to enter payee accounts and learned the E bill function is missing? More phone calls and multiple visits to local branch. Called support and nice lady viewed account and agreed E bill was missing. Stated she would contact IT and call me back, never called back. Went to branch to speak with branch manager D. Pavalok. He viewed acct and he too agreed E bill was mysteriously not there. Advised it would be forwarded to IT and he would call me back. Following week he called and advised IT was unable to offer explanation as to why E bill was missing? He stated that was not an acceptable answer and would inquire further. Another week has passed. No additional information provided. Additionally, the online or desktop view disappears from Billpay once you enter payee accounts? Why ? Why not just allow the customer to decide what view they would prefer to work with? Mobile app view is weak and limited not providing same information and options as the desktop view. Why do they make it so hard?PS. This matter has caused multiple contacts with numerous employees of Old Point. Kinda funny how the majority if not all have indicated they don’t use their own employers online banking??
I know change is good but some of the options that were on the old online banking is missing. I was trying to do an address change and that option is not on there or am i tripping. The old way was much easier, things are under different tabs it’s going to take some getting use to. I know i set my statements to be paperless when i moved but i checked on here and they were still being sent out to my old address which is weird smh so when i try to use the help tool it don’t seem like it is updated smh i just can’t wait to change banks I’m over old point
Towne24 by TowneBank allows our members to securely manage their personal or business finances. Monitor your accounts, send, and receive money with Ze...