Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sean Brennan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why do I need another clock app? Here’s my use case: Many hotels no longer have clocks in the rooms because every brings a phone. But if you’re jet-lagged and wake up in the dark, it’s nice to be able to know what time it is without picking up your phone. With this app you can set a nice, dim, non-obtrusive display that can be easily read from across the room. Perfect!
Night clock. Choice of 12 or 24 hr format. 12hr format has an extra "." to denote pm hours. Whole rainbow of color choices and variable brightnesses...