Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nintendo Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I often find myself picking up my Switch or Switch 2 just to see what the eShop has on sale. This app makes finding the deals through my phone more convenient. However, one change I’d make to it is that games I purchased that were once on my wishlist still appear on my wishlist, which leaves me disappointed when I see there’s games on sale on my wishlist, only to find a majority of them were games I already purchased. If this could be fixed, that’d be great.
So everything about the app is what I was hoping to see for a Nintendo shopping app on mobile devices. There is one aspect I don’t like, which is that it is not a full on app, where it instead direct you to the website for most things. It would be nice to see everything about a product or game on the app itself instead of being redirected to the site. Additionally, I agree that there are a lot of the separate apps, and that perhaps that the Nintendo Switch, Nintendo Today, and Nintendo Store apps should all be combined for an ultimate Nintendo app where everything news, information, fun, and shopping are all in one mega app instead of separate apps. The only one I say should be its own app is Nintendo Music, as it makes sense. The other apps, however, I feel could be combined!
Starting with the positives it’s great to finally have an app to easily access the store and it seems to be organized very well making it easy to find the things you’re looking for. The play data is a great feature but I do wish the 3ds and Wii U titles were up to date because it’s there but accurate passed 2020. Now the negatives are that this entire app isn’t apart of the main switch online app. It feels weird having parts of my play data like screenshots/videos on one app then log times on another app. While the store is nice, it just links you back to there website when you try to buy stuff making the process feel slower than if it was just done through the app itself. The pieces are there for all one great app like Sony has done but for now it’s all scattered across too many apps that are unnecessary in 2025
Nintendo Store is a free app for browsing Nintendo systems, accessories, games, and merchandise. You can use this app to access all the features below...