Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TCG Group Holdings LLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I open the app, all I get is it loading and message says “Please Wait” 15 minutes later, I’m still waiting. Over the years this has been the worse app I have ever used. Doesn’t help they require you to change your password so often, you normally can’t use the app even if it did work correctly. Terrible app and terrible returns on your investment.
When you try to open the app it tells you that you need to update, but you have the latest…. Even deleting and reinstalling it does this.
I can log in, my dashboard shows my balance, but then it says my password has expired and gives me a “Continue” option which takes me right back to the login screen. There’s no option to reset your password and no contact information. Essentially useless. And the fact that the developer hasn’t provided security details to Apple makes this a hard pass.
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