Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hachette Livre · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not impressed by this app. One has to download every audio or video asset individually and there is no way to organize them. Videos cannot be viewed full-screen.
I am using the app with alter ego+ A1 and A2 text & workbook. Very convenient and portable, no need for a CD player. I find it does not work with the Focus Grammaire du Francais, dommage! Too bad, since there are 200 audio activities in that book.
MEDIA+ enables you to explore the multimedia content associated to books by simply framing a page with your smartphone or tablet! The app tracks the...