Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hong Kong Telecommunications (HKT) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I saw their announcement about the redesign and thought the new app would be more user-friendly. Turns out, they just made the ads bigger and added even more of them, which makes the app load so much slower now. Very disappointing
It just freezes every time you open the app
Bought a TV which said free delivery repeatedly. Then when the delivery guy arrived he demanded $250. I asked the Club why this happened and got no response
The Club mobile app is everything you'd want to start a rewarding journey. It delivers a great loyalty experience with a perfect combination of shoppi...