Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Japan Times Publishing, Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As others have mentioned, it works better for iOS than MacOS. Navigation is pointless within a section. You can’t control or view where you are in the file. I guess for device users this is ok, but some of us like the old laptop or desktop to actually work on. Other than that, it’s ok. Nice to hear good pronunciation to go along with the text book. Also, the files are generally short, so it’s not too bad.
It would be helpful if the app wouldn’t lose my place every time I open it. Instead I need to remember where I was, then slowly tap to navigate to the exact audio track I was using, then find my place within that audio track. It’s like the app forgets I’ve ever used it.
In the app, I can't see the progress bar to indicate how far I am into an audio file. If I try skipping back 3 seconds, it resets the audio file. Very annoying. Only happens on MacOS - it's fine on iPhone and iPad.
OTO Navi is an app for listening to audio material provided with books published by The Japan Times Publishing, Ltd. Before, this material was availab...