Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Moore & Co · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app for exploring colors and planning. As someone who is planning colors for my whole house inside and out, I think it would be extremely helpful to be able to categorize the shopping list into sub lists such as by room and another list for exterior. Separating shopping list colors by color collection doesn’t really help the average customer who doesn’t necessarily care what collection it is and might be trying to see certain colors next to each other. This also makes me think some kind of “mood board” feature would be really cool to be able to add different colors to a pallet to see them together. Love the feature of being able to upload a photo and find closest color matches! I find the feature where you upload a photo and select colors to paint the room is not accurate enough, the color doesn’t come out at all like the swatch.
I can’t recommend the Benjamin Moore app enough! It takes all the guesswork out of which paint color to use for your decorating projects! Simply a must have! Take a good quality photo of your carpet, wallpaper, and/or fabric and the app will recommend paint colors!
Great idea for an app. I love being able to save colors. It would be very helpful to have a separate button to allow one to toggle back and forth between favorites and other parts of the app. Currently the heart button doesn’t always take you to favs and you must click a few times. It is also way to easy to inadvertently remove a color. It is gone in an instant if you hit that button inadvertently. Then it is impossible to tell what was removed. Very frustrating. Also the ability to sort those favs would be nice. I agree with the another reviewer that fan deck is squirrelly. You can’t always tell where the color is that you are looking at and it moves around. Does need a lock and a zoom. Thank you — you are on the right track.
Harness the power of Benjamin Moore color, wherever you are—for free. Save colors, share images and more! Find the right paint colors (and have fun d...