Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dunedin City Council · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
APP worked well for a couple of weeks. Then decided I had no bins allocated to my address. Deleted and reinstalled - appears to be working now.
I hate this app. Great idea but I’ve had to delete and reinstall repeatedly as it stops doing the notifications which was the whole reason I got it. I’ve experienced notifications switched on but not actually happening and more recently will not let me switch them on. Have just reinstalled it again - maybe it will work better this time.
So easy to look things up for kerbside collection! You never have to see what bin your neighbour is putting out!
Dunedin City Council kerbside recycling days and rubbish and recycling directory. A handy app which helps you find what your collection day is and whi...