Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nathan Emmett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a very good idea to have people coming to me for a beauty treatment rather than me searching for a good rating salon and wait there, best idea ever
Super easy to use and really cool branding. Excited for this
Finally an app that lets me book people to come to me rather than me having to go to them. Plus the fact they fit round you means no more ringing round loads of stores to try and get a slot. Gonna be a godsend during party season!
With the on demand Monada app, you can book highly qualified beauticians and therapists in your area at your fingertips, in less than a minute. Choose...