Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aznan Zainal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The fare is pretty decent however their driver always cancel order last min on the spot of the requested pick-up time even though the order was placed and accepted by the driver the night before. Out of 7, I encountered this twice. Awful experience, resulting us have to look out for other delivery courier last min and apologising, compensating to our customers for the delayed delivery.
First time trying this courier out. Although there was a hiccup the courier man rectified it and sent the parcel to my friend, making it a very happy birthday for her. Truly a company who delivers happiness! Thank you Yi Feng!
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