Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alpeshkumar Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Upon downloading the app I’m finding it a bit difficult to use. There are a LOT of writing prompts/guidelines to the point it’s cumbersome & difficult to find what you’re looking for. I simply wanted to compose a personal letter to a friend but I haven’t been able to locate anything with that general description, even after using the search option (as again there are just too many categories/prompts to continue looking through it’s overwhelming to the point it makes using the app difficult) but searching for a simple personal (instead of a professional) letter turned up zero results. It might be a decent app just seems it won’t work for what I’m looking for.
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