Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗G5 Entertainment AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been playing this game daily for a couple of years and have passed 150k points with a ton of bonuses saved up. I have reached level 6000 and have been playing again from level 3000 until they add some more levels, although the bonus levels have made the game really interesting (and going through the old games unnecessary, although they’re fun, too). So obviously, I get a lot out of playing this game. I still think the design of this game is one of the best around. I am updating my review since those minute-long ads have disappeared. (THANK YOU!!) I thought I had pretty much played this one out, but with the new bonus levels, and the significant reduction in advertising, you guys pulled me right back in. Credit where it’s due. A brilliant game design, giving yourself hints by filling in the crossword puzzle by pulling words from the letters offered. Thanks for continuing to work on it.
I like all aspects of Wordplay….making words, achieving levels, the tournaments and stand alone events. The update this week is awful as far as bookmarking where I was. Since I’ve already achieved the highest level, the game ‘assumes’ I want to play the Bonus puzzles. I’m actually replaying old levels to earn the puzzle pieces and assemblers. What does the update do when I earn a puzzle piece in level 2300? Pops me all the way up to level 6000 bonus puzzles. I have to keep referring to the map to see where I need to be for the next puzzle piece. Please put it back the way it was to advance 1 level when one is completed. This back and forth and having to continually find my place will inevitably result in deleting the game.
I like word games and this is fun if all you want to do is figure out words from scrambled letters. I like the extra twist with winning puzzle pieces when you figure out a 'starred' word at each level. However, it gets difficult to win the puzzle pieces as you level up -unless you spend money, of course. Also, the game rewards you with many of same puzzle pieces instead of the ones you need to complete the puzzle. Therefore, I'm losing interest with the puzzle challenges because I can't spend money on such frivolous things. Another thing I find hard is adding friends in order to receive/send gifts. I've sent requests to G5 friends who play this game and request new friends too, but have never received any gifts even though I send gifts out. Compared to the other G5 game I play, that is not the case- it's much easier to connect with other players than with this game. Bottom line: Wordplay is just okay for me.
Wordplay is a new top-rated word game from the creators of the bestselling puzzle games and smart brain teasers Mahjong Journey and Jewels of Rome....
| Name | Price | Type |
|---|---|---|
| Starter Pack | $0.99 | One-time |
| Handful of Stars | $1.99 | One-time |
| Small Pack of Magic Wands | $1.99 | One-time |
| Hyper Deal | $4.99 | One-time |
| Heap of Stars | $4.99 | One-time |
| Large Pack of Magic Wands | $9.99 | One-time |
| Superior Deal | $9.99 | One-time |
| Gift Bag of Stars | $9.99 | One-time |
| Small Box of Stars | $19.99 | One-time |
| Special Deal | $19.99 | One-time |