Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SOCIAL INNOVATION JAPAN, GENERAL INC. ASSOCIATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a lifeline! It is super helpful for traveling in Europe and Japan. I have used it for Milan on excruciatingly hot days and when I didn’t have any cash. It is also great for switzerland when hiking and doing outdoor pursuits.
So convenient in Tokyo when I need more water. It’s also helping the planet!
This is so useful because I don’t have to buy bottled water anymore! I used to buy from the vending machine even if I had a reusable water bottle with me because I would eventually run out of water. I didn’t know where to refill my bottle but this app solves that issue. I also really like how it creates a sense of a community, especially when you see stores sign up to be a part of this.
Using mymizu, you can: 1. Find your nearest water refill spot 2. Add new refill spots and help even more people refill 3. Track your impact, including...