Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nordcurrent UAB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The bottom line is that you can still have a fun & complete experience as a free to play player, which is huge. Obviously, if you want to be at the top of the leader boards, you have to pay (a lot of) real money like with most games these days. But without spending any money, I've been able to participate in at least 4 or 5 challenges per day & buy 2 or 3 new clothing items per day, which is just right for a casual player. You really don't need perfect scores to have fun. The other great thing about this app is the designer feature, where once you hit a certain level you can create & upload your own clothes. That's super fun and also doesn't cost anything. I do have one issue with it, though, which is that the devs are constantly deleting "rule breaking" user-created items, usually wigs and body jewelry. I can understand not allowing wigs, as the official in-game hairstyles cost money, but the thing is that there's no list on the app or the design studio of what items are not allowed. I can only guess that two items I bought were deleted because they included an anklet and a belly button ring, which I can't even see the logic for deleting. There needs to be a clear set of rules as to what designers can and can't create, but I also think limiting designers' creativity too much is a bad move. Creative designs encourage get people interested in playing & spending money on the game, and selling designs keeps designers playing. Jewelry should at least be allowed, even if wigs are not.
So I wrote a review a little after starting the game and I don’t think I gave it a fair chance. I didn’t delete the game as I said I would. I have not stopped using real money 😆 BUT I have evaluated my own self! I think I was expecting way too much and what I soon found out is…I don’t have to join every single challenge. It’s fun to just dress up in different outfits even if I don’t have enough to purchase and join the challenge. If the chosen pieces are something I really want, I simply add them to my wish list and save up for it. I also joined the Facebook page and learned just how many people have glitches often. I had one yesterday, where none of the free spins or ads for free gems and money would work, but that hasn’t happened often. Truthfully, I like this game b/c it’s one that I truly can’t sit on all day-as addictive as it can be. I mean in the morning when I get up I have all my votes in. I use that time to enter into the challenges I’m able to enter into then I go on about my day. Since most of the challenges take hours to complete, that gives me time to go about my day. I’m able to check back before bed and repeat the same process the next day. Doing this may cause me to miss out on the “call for help” challenges. I haven’t seen one of those yet. Also I have been getting those 5 stars for some of the challenges BUT definitely at a sacrifice. I typically have to save a lot of gems and game dollars to purchase one or two high priced items along with bags that match the event. I’ll continue to play and come back for an update after a month or so. Peace
I love that you can put ‘try on’ more than one item at a time to see how they look together before you buy them. But, I wish you could choose whether a shirt is tucked in or not - and the same with the pants legs with the boots. There are always some people that complain about spending money. I don’t have a lot of money to put toward games, but I will spend a little here and there (and once in a while splurge on higher packages) for games that I like. Games fall under the entertainment industry, and people go into business to make money so it doesn’t bother me to support games I like. I try to get all three bonuses on each event, but sometimes you have to sacrifice on the bonuses to build up some cash and gems. I’ve been playing about a month, so I don’t have much of a ‘closet’ yet. And, it does get frustrating and disappointing when so many of the events require buying stuff (and multiple items) to enter. I think a reasonable alternative would be in the shop to be able to create looks and save full looks to buy and use later - when you have the cash & gems. Like another search tab for “saved looks” then be able to tweak as needed for bonuses and stuff. That way you can still be putting outfits together when you don’t have the cash or gems to get what you need for events. Another suggestion/request would be concerning colors on things like the hats for example. There’s not a lot of options with the hats. If you don’t want to have several of the same type of hat in the shop, when you wear, a hat have several options for colors for each type of hat.
BECOME THE TRENDSETTER in a modern world of fashion influencers. Compete with other players across the globe, customize your avatar and show them your...
| Name | Price | Type |
|---|---|---|
| A pocket of gems | $1.99 | One-time |
| Single gift bag | $1.99 | One-time |
| A stack of gems | $4.99 | One-time |
| Premium Gift Box | $4.99 | One-time |
| Triple gift pack | $4.99 | One-time |
| Starter style bundle | $4.99 | One-time |
| Five gift pack | $7.99 | One-time |
| A bundle of gems | $9.99 | One-time |
| Dress up kit | $9.99 | One-time |
| A shopping bag of gems | $19.99 | One-time |