Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MobilityADO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app! Very easy to use! I had to use the google translate app to make sure I was doing everything right. I couldn’t find the option to change the language to English, but it’s fine! 😂
PayPal payment never works. I have an ADO account created, logged in to my PayPal, selected all my available cards to try to pay, always get error message like “Error de pagar con PayPal”. Regular card payment works…sometimes. When everything works, all is fine. I ask a favor of the devs: fix PayPal integration :) And a suggestion for a feature: Determine a series of bus trips to get from point A to point B. For example, I want to go from Palenque to Oaxaca. The app would search and find a route for me from Palenque to Cárdenas, then from Cárdenas to Oaxaca. You don’t have to make the customer buy the whole route, but just have a suggestion of possible stops to get to the destination. If there was a feature like this, I would be likely to use ADO for ALL my travel in Mexico. :)
Perhaps the reviews don’t reflect the most recent versions, because I had no problem at all. Matter of fact, I’m sure I saved myself a lot of confusion at the terminal. Note to Product Manager: 1.) Clicking the map under ‘Details’ did not drop the pin in the correct place. Somewhere in Ecatepec, definitely not near any of my locations. 2.) I believe the addresses of the bus terminals should be explicitly listed, either in the search in real time while typing (See how AirBnb or Google Maps does this), or once the user has selected their destination. I feel I only got very lucky the address was under ‘Show Map’
ADO Móvil, viaja sin contratiempos, encuentra lo que necesitas desde la comodidad de tu celular. Descubre una nueva forma de moverte por México con...