Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kei Suefuji · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had to look very, very very, hard in the app store for a file converter at a good price with a one time charge. ($0.99 August of 2022). I don’t need file conversion software every day and the thought of paying for a subscription is ridiculous. (The app store has gone to pot with the subscription thing. I hate it.) Here is what struck me about this app - one time charge, good price - super easy to learn, very intuitive. - reaches deep into the ipad’s file storage structure allowing you to easily find files in just about any storage location, not just camera roll, recents and photo albums. - single and multiple conversions - fast, even for batch conversions - very easy to save it / them where you want after conversion - I’ve had no trouble with it. However, You should read and understand the developer’s description of the app. It doesn’t do everything under the sun. While it is really quite capable of doing many things well, I’ll bet that you could get an app with somewhat more capability (that you’ll probably never use) for a ridiculously over-priced subscription.
This app is an app that converts image data to PNG or JPEG and saves it. The image formats that can be read are jpg, jpeg, png, tiff, tif, gif, bmp, i...