Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kei Suefuji · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So the interface is quite nice. The conversions aren’t the most accurate, but close. However, the wheels really come off the bus when conversting Vickers and Rockwell B. The app converts 160 HV to HRB as 81.7 (close), but when you enter 161 HV, it converts it to 116.7, and it gets worse from there.
The Hardness Unit Converter application converts the hardness into 12 types of units. The units to be converted by this application are Vickers hardne...