Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Civvy Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Brilliant concept better connecting us to the people in power who are supposed to represent us. I can’t wait to see where this goes.
Great app! Interactive...love how there are surveys that allow you to select your beliefs and see where you stand against other users. I'm a republican but I really liked how I put in my stances and the app aligned me with candidates from all parties that shared my views. It caused me to research candidates further and opened my eyes to the politicians that really stand for what I believe. Also, the articles are always a great read and very informative on current issues!
The app works great for political news and issues, but it could some links or citations for the politicians' policies/political stances. In addition, I find the bulletins not to be very responsive if at all. This even applies to pages that actually do work on the News tab, but not on the candidates' bulletin page.
Civvy is the first and only political media app that delivers personalized news and information to it’s users based on their location, profile, and be...