Herald-Mail Media

Gannett · iOS

Herald-Mail Media

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Herald-Mail Media screenshot 1Herald-Mail Media screenshot 2Herald-Mail Media screenshot 3Herald-Mail Media screenshot 4Herald-Mail Media screenshot 5Herald-Mail Media screenshot 6Herald-Mail Media screenshot 7Herald-Mail Media screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Herald-Mail Media Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.9 (216)

Rating Distribution

3.9
★★★★
216 reviews
5
16%
4
8%
3
3%
2
19%
1
55%

Top Countries

🇺🇸 US🇮🇳 IN🇨🇴 CO
Reviews (3)
★★★★★Aheanlydia6/19/2025
Pathetic

This app is not worth the money you paid the developers. I enjoyed the previous app which allowed me to read an e-edition of the Herald-Mail, this app does not have that option. I guess I will have to consider my subscription a waste of money since I no longer enjoy “reading” the Herald-Mail.

☆☆☆☆bnee845/29/2021
Doesn’t work

I’ve been an e subscriber to the Herald for as long as it has been offered. The new “improved “ app continually sends me in a circle asking me to subscribe and when I try to log in it repeats the same window asking me to subscribe again. I’ve been on the phone and online with them four times and spent over an hour trying to get this resolved. The people that “help “ me don’t seem to be local employees of the paper and seem to have little knowledge about the app or even the current database of subscribers. On my first phone call after my first email attempt at help the the person couldn’t even find my account after keeping me on hold for over 30 minutes. Eventually he figured it out and then told me that my access would work tomorrow. It didn’t. Two more assists from their tech support and it still doesn’t.

★★★★Foxhill Jay5/20/2021
Good app, Nice newspaper

App works well. Disappointed that version 6.5.7 removed the link to the E-edition which is like reading the home delivery version of the paper, with its local ads and lots of local news not included in the app version. Now you must log into the website to see the E-edition which takes a few more steps.

Version History (64)
8.10.25/27/2026
8.10.15/14/2026
8.9.03/10/2026
8.8.12/24/2026
8.8.02/12/2026
8.6.011/5/2025
8.5.49/27/2025
8.5.29/23/2025
8.5.09/12/2025
8.1.03/6/2025
Available In (73 Countries)
🇺🇸 United States🇬🇧 United Kingdom🇩🇿 DZ🇦🇴 AO🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇲 BM🇧🇬 Bulgaria🇬🇭 GH🇰🇪 Kenya🇲🇬 MG🇳🇬 Nigeria🇴🇲 OM🇹🇳 TN🇺🇦 Ukraine🇺🇿 UZ🇮🇳 India🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇦🇷 Argentina🇧🇭 BH🇧🇷 Brazil🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇬🇹 GT🇭🇰 Hong Kong🇮🇩 Indonesia🇮🇱 Israel🇰🇿 KZ🇰🇼 KW🇱🇧 LB🇲🇴 MO🇲🇾 Malaysia🇲🇽 Mexico🇳🇿 New Zealand🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇶🇦 QA🇸🇦 Saudi Arabia🇸🇬 Singapore🇿🇦 South Africa🇱🇰 LK🇹🇼 Taiwan🇹🇭 Thailand🇹🇷 Turkey🇦🇪 UAE🇺🇾 UY🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE
Supported Languages (30)
ArabicHYCACzechDanishDutchEnglishFinnishFrenchGermanGreekHebrewHungarianIndonesianItalianJapaneseKoreanMalayNorwegianPolishPortugueseRomanianRussianChineseSlovakSpanishSwedishThaiTurkishVietnamese
App Details

From critically acclaimed storytelling to powerful photography to engaging videos — The Herald-Mail app delivers the local news that matters most to y...

iOS App ID
321644726
Content Rating
13+
Min OS
18.6
Size
181.7 MB
In-App Purchases
Yes
Publisher
Gannett
US

In-App Purchases (4)

NamePriceType
Monthly Digital Rate$14.99Monthly
Monthly Digital Subscription$19.99Monthly
Monthly Digital Subscription$19.99Monthly
Annual Digital Subscription$69.99Yearly