Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is not worth the money you paid the developers. I enjoyed the previous app which allowed me to read an e-edition of the Herald-Mail, this app does not have that option. I guess I will have to consider my subscription a waste of money since I no longer enjoy “reading” the Herald-Mail.
I’ve been an e subscriber to the Herald for as long as it has been offered. The new “improved “ app continually sends me in a circle asking me to subscribe and when I try to log in it repeats the same window asking me to subscribe again. I’ve been on the phone and online with them four times and spent over an hour trying to get this resolved. The people that “help “ me don’t seem to be local employees of the paper and seem to have little knowledge about the app or even the current database of subscribers. On my first phone call after my first email attempt at help the the person couldn’t even find my account after keeping me on hold for over 30 minutes. Eventually he figured it out and then told me that my access would work tomorrow. It didn’t. Two more assists from their tech support and it still doesn’t.
App works well. Disappointed that version 6.5.7 removed the link to the E-edition which is like reading the home delivery version of the paper, with its local ads and lots of local news not included in the app version. Now you must log into the website to see the E-edition which takes a few more steps.
From critically acclaimed storytelling to powerful photography to engaging videos — The Herald-Mail app delivers the local news that matters most to y...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Annual Digital Subscription | $69.99 | Yearly |