Plan: Budget & Expense Tracker

Viktor Grushevskiy · iOS

Plan: Budget & Expense Tracker

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Plan: Budget & Expense Tracker screenshot 1Plan: Budget & Expense Tracker screenshot 2Plan: Budget & Expense Tracker screenshot 3Plan: Budget & Expense Tracker screenshot 4Plan: Budget & Expense Tracker screenshot 5Plan: Budget & Expense Tracker screenshot 6Plan: Budget & Expense Tracker screenshot 7Plan: Budget & Expense Tracker screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Plan: Budget & Expense Tracker Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.1 ★(18)

Rating Distribution

4.1
★★★★☆
18 reviews
5
22%
4
0%
3
0%
2
6%
1
72%

Top Countries

🇷🇺 RU🇧🇷 BR🇺🇦 UA
Reviews (3)▼
★☆☆☆☆CameraTester9/6/2024
Asked for review 10 seconds in

I havent even gotten to try the app out, but since it insists, heres my fair review given the time I had in the app before it asked me to review.

★☆☆☆☆Disciple259/13/2021
Will not let you set a budget

I paid for the app because I thought it was simple and user friendly. I find this app very difficult and not user friendly at all. I am unable to set my own budegt which should be easy to use. Also you cannot create anything less than $100

★★★★★inclusivation1/8/2020
Amazing for Manual Goal Planning

The app is very easy to use and UI looks amazing. It’s super helpful when saving up for a goal or trying to slowly pay off a debt. Already purchased Premium edition! Would love to be able to select a color for the goal in the future (instead of a color being automatically chosen for you). Also, would be nice to be able to Edit a goal name without having to delete it and re-add. Keep up the great work! 💯

Version History (107)▼
1.73148/29/2026
1.73138/24/2026
1.73128/20/2026
1.73118/13/2026
1.73108/1/2026
1.73097/24/2026
1.73087/11/2026
1.73077/1/2026
1.73066/16/2026
1.73056/12/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (10)▼
DutchEnglishFrenchGermanItalianJapanesePolishPortugueseRussianSpanish
App Details▼

Plan! — The Ultimate Budget & Finance Tracker Take control of your money, get out of debt, and achieve your financial dreams. Plan! is a simple, intu...

iOS App ID
1473622434
Content Rating
4+
Min OS
17.1
Size
48.6 MB
In-App Purchases
Yes
Publisher
Viktor Grushevskiy
Cy

In-App Purchases (2)

NamePriceType
Plan for the Year$12.99Yearly
Premium forever$24.99One-time