Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Redcat Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is slow and the reward system is lame with a simple “$5 off your order” not cutting it, there’s no view menu option and the app is sloppy
Didn’t know about the rewards until at the counter paying so quickly tried to sign up to get the points for our $260 order but typed in my email wrong as I was in a rush. Been trying to get hold of customer support to change the email attached to my member number so I can verify my account and keep claiming points with our purchases to no avail. Poor setup if you cant even get a reply email after 4 weeks.
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