Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Redcat Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A bait and switch of their old app names the same, that refuses to transfer across membership or rewards despite assurances by staff in store it would. Same Staff also lied about sending points for purchases made before downloading app. Still can use codes or offer in the app and have to scan physically in store which makes the whole thing pointless as a loyalty program as you get 0 benefit unless you physically pick up food and show app
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