Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This strategy game is very well done, and is fun to play. It’s worth the money! My only suggestion (no big deal): Have the coin slide from location to location. The flipping is a bit distracting.
I like this version better than the release from a few years ago. The graphics are new, gameplay is still smooth, and the board is much bigger. The original version looked like the board game. This version plays the same but I like the look and feel of this one more. A fun strategy board game.
Crashes on entering Cambridge. iPad Air. So the game is unplayable except for tutorial. Update: Devs responded quickly and fixed the issue. No complaints with the game now. Thanks!
The King is dead! The Houses of York and Lancaster both see themselves as legitimate heirs to the crown and fight bitterly for power. Join your troops...