Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jewellery Quarter Bullion Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A decent enough app. However get a message at least five times a day that something has gone wrong and they are trying to fix it. Seems this is not entirely true as the problem does not go away. Cannot be trusted to deliver when needed
The app itself is faultless, can’t complain about that The premiums however are way above average Silver was at £22 oz and they were charging £34 oz I’m all for a company making a profit but I think that’s a bit too much of a profit
No adverts and live prices (plus also historic) and news stories linked to price of gold. What’s not to like?
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