Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TiVo Platform Technologies LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are currently a Lumos customer and you have a cable box do not change until you are forced to. You will be downgrading to change to the app. If you like reading the fine print on commercials or at the credits at the end of a TV show forget it. When you pause anything the screen is unseeable. I also lost a lot of the channels that I used to get and they told me they were not part of my plan. I also did get a few worthless channels that I don’t care at all about. I did inquire about going back to my old cable box but they said no way. If you are not a current customer and you are switching to them then you will probably be satisfied with the app. Oh by the way you do have to buy a fire stick if you want to use the app.
I use an AppleTV and it’s nearly impossible to rewind just a little, if you missed something. The ability to say “rewind 10 seconds” is so nice. Siri integration is what I assume is missing here?? Otherwise a pretty good app
Really nice features and good to a local company lead with new technologies.
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