Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗On a mission · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This actually has nothing to do with the functionality of this app, it looks fine though I don’t intend to actually use it. However, the packaging of these grow lights first led me to believe that these are smart lights to be controlled with this app (which would’ve been a nice surprise) due to the “download on the App Store” label on the box. However, after downloading and going to some lengths to successfully log into it, it turns out there’s no smart functionality. It’s literally just for tracking plant growth, which I use another app for already. Recommend the marketing department make it a little clearer what this app is for instead of putting the logo on the box because that’s pretty misleading.
Great product, however they should allow you to add micro greens instead of choosing from their limited selection as there are more types to be grown than are listed in their rotating menu.
Learn to grow microgreens like a professional. Keep track of any plant with PlantStatus and export your own timelapse videos with plant growth data....