Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hitbox, OOO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It takes me forever to get 5 more balls when I have to get a million points. Each level I’m getting only 40,000 points.
This game was fun - but now the levels keep repeating. Even though it tells you you’re on level 147, you’re playing the exact same level you played 3 turns ago. And the crashes are horrible. I can usually get through 4 or 5 rounds before the app crashes and I go play something else.
The game is a fun relaxing puzzler, but it’s always crashing. I can’t pass level 6 because it always crashes halfway through.
In game Dig Balls you have to dig under the ground to collect as much balls as you can. Dig the ground, avoid the obstacles and direct your balls righ...