Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CM MentalGrowth Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The first time i tried this it did put my baby to sleep super fast using the womb sound. I just thought it was coincidence. Tonight my baby (2 months) was extra fussy. I could do nothing to console her for over 10 minutes, I mean she was screaming. As soon as i started playing the womb noise on this app she was instantly quiet and consoled. i gently rocked her to the sound and she went to sleep in under 5 minutes. Amazing!
I downloaded the app probably about a year ago and have used it in rotation with a couple other similar apps. I liked it fine, but now in order to use any of the sounds you have to pay for their subscription. I thought it was a glitch at first, but after trying over several days, even reinstalling it, no change. I guess they reconsidered the free portion. The app description even still says, “Enjoy our wide text library, variety of sounds, and fade-out timer absolutely free.” And then goes on to say if you want even more sounds, etc subscribe to their service. So developers might want to update that if this will be permanent.
When I downloaded this app, I was under the impression that a select few sounds were free, and then there were quite a few other sounds on the paid subscription. When clicking on those premium sounds, it even said that I would need to upgrade in order to access them. This was fine with me, since I was happy with the sounds available. At no point did it ever tell me that this “free” selection was a trial period, until I went to use one of the sounds and received the notice that I would need to purchase the full subscription in order to access any of the sounds. This was incredibly misleading! If it was a trial, then all of the sounds should have been accessible from the very beginning, and it should have had a disclaimer notifying users about the fact that they are on a trial as well as how much more time is left on the trial period. I might have been interested in purchasing the app outright, had I known it was just a trial. But due to the poor marketing and deceptive tactics, I’ll invest in one of the other sound apps in the App Store.
Put your baby sleep in 10 minutes, shush your baby anytime, anywhere, find peace and calm for yourself! This app will definitely make it happen! For...
| Name | Price | Type |
|---|---|---|
| Baby sleep sounds full access (Monthly) | $4.99 | Monthly |
| Baby sleep sounds full access (Weekly) | $4.99 | Weekly |
| Premium weekly subscription | $9.99 | Weekly |
| Baby shusher full access (Monthly) | $9.99 | Monthly |
| Baby sleep sounds full access (Monthly) | $9.99 | Monthly |
| Baby sleep sounds full access (6 Month) | $29.99 | Semi-Annual |
| Baby sleep sounds full access (Quarterly) | $29.99 | Quarterly |
| Baby sleep sounds full access (Annual) | $29.99 | Yearly |
| Full access for 1 year | $49.99 | Yearly |
| Baby sleep sounds full access (Annual) | $59.99 | Yearly |