Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anjian Yu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Be careful when you choose correct answers but app says it is incorrect. I had to read the explanation before I realized this: Example is the DMV Test where it says how can you truly sober up before you drive. I’m giving 2 star because the UO is great and fluid. But the questions can be misleading.
You can only answer a handful of questions for each test.
When i put the correct answer for the question, it puts a red box (wrong answer) sign around it, but then in the explanation (which says the right answer in it) is the one i put, but above in the multiple choice area, it says it’s wrong when it’s not.
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| Name | Price | Type |
|---|---|---|
| Premium Version | $12.99 | One-time |