Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deep Foods Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In this day and age, this app looks to be have been designed circa 2016. Not a frictionless experience. Top 5 things wrong 1. No Apple Pay integration 2. Save CC for future use doesn’t work. Every single time asks for CC info. Complete nonsense 3. Feedback button is broken. Takes to Google page saying page deleted. I had a huge issue with an order. Don’t know how to contact anyone. What a debacle 4. BIGGEST ISSUE - Rewards program is the worst. Every other place lets you redeem for $10 in meals. This place gives you a side free. Lol. Completely bad rewards program 5. Finally, at the restaurant you don’t have your order waiting for you. You actually have to go up to the counter and ask them for your pick up order. What age is this -1999?? Counter people are always busy and there’s a wait. What’s the use of ordering ahead? Such a poorly designed experience. Start again
The first time I used this app I forgot about the free feast (which you need to dig to find), so I ordered by credit card. Got to the restaurant 30 minutes later, and they said they never even received my order. Didn’t have time to wait, so I told them never mind and sent a message through the app asking for a refund. I NEVER got a response, and had to get the charge reversed by my credit card company! The second time I tried to redeem the free meal, and it seemed like everything was working. Got to the final page, redeemed the coupon, and it said “$0.00.” But the “place order” button was still grayed out and not working. Despite not being able to use the “reward,” it’s no longer available. Three strikes. I’ll just use Chipotle or something next time.
I wish all restaurant apps would built it out like this. Smooth and very easy to understand despite indian food being such a complex cuisine. Great job! Great food!
The Deep Indian Kitchen app allows you to order ahead for delivery or pick up. Use the app to get your food ASAP or schedule ahead! FEATURES - Order...