Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zoom Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really think that zoom is a great app and one of the things I like most about it is that because I get to make my own meeting and tell my friends and we can see each other every day after school and I think it’s really awesome and that’s how I usually hang out and make plans with most of my friends. but the thing is, there are some scary things that can happen. Overall seeing people and your friends, sometimes a random person joins the meeting and you’re scared because you don’t know who it is. Now I will admit I do that to my friends but we’re not scared because we know it’s one of our friends. My friends do that to me and I do that to that. We think of it as a little joke they were not scared at all. Plus ever since Covid hit most schools had an online learning experience. and the summer of that year, that’s when I learned about the zoom. I thought it was awesome and was happy to see my friends every day after school and talk to them and play games with them. I think it’s really great, I think it’s a awesome app and I think the person who made zoom. Have a great day! oh and one more thing. Please fix the time limit. There shouldn’t be a time limit. The way that I deal with it is that I just join back. Yes it is annoying because I have to stop what I’m doing since I’m only on one device, and go back to talk to my friends please fix that and make no time limit. Thanks Yours truly, Gianna
Would give it a full five star but it’s seriously lacking one ability the ability to split screen and continue to watch the video speaker or host. This is a serious problem that needs to be addressed if I need to access other controls so what if I have to open it up to full screen i’m fine with that. Other video apps you can do it with so why not with this one. Would also make share screen easier to use. Fix this one problem and you’ll have a great app. I hope you get this and read it and acknowledge it and have a great day😀
I like Zoom, BUT, it is sketchy and there’s an echo sometimes. I’ve gone to settings and tried to adjust things where I can, yet, that isn’t always the issue. I use it to go to Sunday School at my church. The entire time class was happening, there would be seconds where this phone icon would periodically show up on screen rather than my Pastor’s face. It would then go away only to show up again. It was very distracting and I’m not sure what setting would have prevented that. ALSO....WHY is there a time limit????? What is THAT about. When people have to be separated and they’re doing business virtually, they shouldn’t have to rush to hurry up and get their business done or rush through a class. That’s RIDICULOUS! PLEASE.......MAKE IT BETTER!
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