Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keiichi Ota · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is the point of exercising if at the end you force the user to watch 30sec of ads?
No instructions in the app and the ones in the app store are very difficult to understand. Very little effort went into making this app clearly...why then even bother? Looks it might be good for something with the Gabor exercises, sadly very poorly implemented.
This helps your short distance vision. For sure.
Approach to the Eye First, start with a '3 minutes' or '5 minutes' video and stare intently. The image is not in focus. After a while, you will stop...