Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Soda Punk Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My friend had a game similar to this, so I decided to give it a try. The overall idea of the game is fun, except the levels are extremely repetitive. Literally the exact same set of levels but in a shuffled rotation. It is satisfying to play and clean the floor, but there is an occasional glitch. If you have been playing about 10 levels consecutively, the sponge decides to stop moving easily in the direction you swipe it in. In order to fix this, I quickly learned that all you have to do is refresh the app by closing out of it once the sponge gets to that point. This game also has no ads, which is a very nice feature. I am not sure what the coins in the game are used for, but it is rewarding to collect them once you finish each level!
I saw an ad for this and decided to give it a shot. I really like the concept, and the fact you have to plan each move out (with a sponge of all things) sounded intriguing. The only thing I’m not too keen on -and this may just be part of the design of the game?- is that when you swipe to move the sponge at times, it won’t move at all. Or it goes in the total opposite direction of the direction you swipe in order to move the sponge. Again, I’m not sure if maybe the sponge is supposed to be getting “full” and is harder to move, but if not, it wastes your turns and makes it so you can’t get maximum coinage for that level. Other than that, I find this game incredibly fun. I’ll still be continuing to okay it until I eventually rage quit 👌
It’s addicting but it’s irritating because it should clean the whole floor not just the puzzle part
Roll your sponge around to polish the floor! Engage your brain to get into every last corner.