Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ironscales Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App no longer lets you navigate to classified incidents, due to a new “bar” that covers the classified/unclassified incidents drop down. This is due to this app being simply a poor wrapper of a web site, and changes on said website have negatively affected the way the app lays out. So far it’s been like this 2 weeks and apparently no one at IRONSCALES has noticed… which is scary.
Display issues everywhere—text overwrites, items off screen, etc. Navigation is poorly through out and confusing. It’s like they shoved a quick and dirty slimmed down version of the website into a mobile app, which doesn’t work. Ironscales is a good product, it’s just the mobile app that’s terrible. Needs a redesign.
Offers no value over the mobile site, which is useless on its own.
IRONSCALES' AI Powered, anti-phishing, threat protection platform now enables security analysts to access the platform’s incident response center whil...