Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IFT World · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am not a big video consumer but... after using the Lvl videos successfully, I purchased the High Yield products at both Lvl 2 and Lvl 3. For me, there is no beating the value and usefulness of the IFT material. The app is a little “clunky” but frankly, that does not matter one basis point! Content is king and this material was exactly what it needed to be.
If would be great if you can add double tap on the sides of the screen to go backwards and forwards feature. YouTube mobile has this feature for a while. It’s very hard to use the slider bar while watching video. Especially on small screens. Thank you.
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