Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗sung ho cho · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I first found this game YEARS ago and I loved it but had to delete for storage on my phone and forgot about it. Saw it recently when going through previously downloaded apps and decided to download it again. Same game, but there are ads after every single level. Even the non-story options. Which, if you take a bit to finish them then I guess it’s not a big deal but I finish these levels really quickly so I have to sit through an ad every 5-10 seconds. And if I exit out to try to avoid the ads, I have to go back through the menu and it takes just as long as the ads to get back to the level I was on. Super frustrating. I miss when games were literally JUST games and not full of ads. I get the concept of ads and why they’re there, but it’s annoying as h e l l.
Very relaxing. The colors, art and music are all perfect. I play this before bed to help me relax and wind down. The 20x20 ones are a little too big to play easily on a phone screen, so I just play the 10x10s and 15x15s over several weeks then reset it and play them again. I have some other nonogram games but this one is my favorite.
Every time you leave the app, it takes you all the way back to the main menu where you have to tap a button, then tap another button, then tap another button, then sit through animations that are only skippable if you wait for them to start, then hit the skip button. Every. Time. Developer: PLEASE make the app remember where we left off! Or at least give us an option to disable animations. Such a pain…
In the quiet of night when everyone else is asleep, take a fantastic journey through dream land. This story is about a dream we all once had during o...